Monday, September 13, 2021

Ad presentation (Steven, Timo, Anastasia)


Subvertising


Subvertising is the act of making an advertisement mocking or ruining the reputation of a certain brand. Subvertising is the opposite of advertising, it tries to convince you not to support a certain brand/business.






Public service announcement


A message to the public by the media with the purpose of raising awareness and spreading a message among a large number of people.

Sponsored Content



Sponsored content is premium content that a sponsor pays a publisher to create and distribute.






Interstitial


An interstitial ad is an ad which pops up between transitions of content on mobile devices.






Transit Advertising


An advertisement placed on or in any mode of transport – from buses to taxis, trains, trams, and subways.



Radio Advertising

Buying commercials to promote products or services. Advertisers pay commercial radio stations for airtime and, in exchange, the radio station broadcasts the advertiser's commercial to its listening audience.


https://www.youtube.com/watch?v=U4__m1Noq6E

https://www.youtube.com/watch?v=RZBG6dT9s7o


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Revision for Paper 1 - some useful links

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