To complement PhilpotNew 3.1 Racism

Code switching:

http://www.npr.org/blogs/codeswitch/2013/04/13/177126294/five-reasons-why-people-code-switch

Code switching and code mixing:

http://www.encyclopedia.com/doc/1O29-CODEMIXINGANDCODESWITCHNG.html

AAVE: http://en.wikipedia.org/wiki/African_American_Vernacular_English

Ebonics in the classroom: https://www.youtube.com/watch?v=xX1-FgkfWo8

The story of English episode 5: Black on white: http://www.youtube.com/watch?v=8nxMRkKrEnQ (This is part one, all the other parts are continuation of the same)

Listen to Turn My Swag On (Soulja Boy)

Uncle Tom's Cabin by Harriet Beecher-Stowe, and its role in American literature:

http://utc.iath.virginia.edu/

Pics on the web:

http://www.google.ee/search?q=%22uncle+tom%27s+cabin%22&hl=et&prmd=imvnsb&tbm=isch&tbo=u&source=univ&sa=X&ei=MkUdT7mfH86r-gamgZmzCg&ved=0CFgQsAQ&biw=1280&bih=894

+ http://nationalera.wordpress.com/

http://librivox.org/uncle-toms-cabin-by-harriet-beecher-stowe/

Why are people racist: https://www.bbc.co.uk/ideas/videos/why-are-people-racist/p07x4zqm

Sexism and racism in advertising: https://rdc.reed.edu/c/sexistmak/home/about

You Clap for Me Now (coronavirus poem):

https://www.theguardian.com/global/video/2020/apr/15/you-clap-for-me-now-the-coronavirus-poem-on-racism-and-immigration-in-britain-video?

Strange Fruit (song)

Nina Simone for Black History Month: http://www.youtube.com/watch?v=MVxVa3D11n4

Racism in America: http://en.wikipedia.org/wiki/Racism_in_the_United_States

KKK: https://www.history.com/topics/reconstruction/ku-klux-klan

http://en.wikipedia.org/wiki/Ku_Klux_Klan

Hipster racism: https://jezebel.com/a-complete-guide-to-hipster-racism-5905291

https://medium.com/@IjeomaOluo/on-hipster-racism-117fecb5e503

Most controversial Benetton ads:

https://www.vogue.co.uk/gallery/benettons-best-advertising-campaigns

Portrayal of minorities in film, media and entertainment industries:

https://web.stanford.edu/class/e297c/poverty_prejudice/mediarace/portrayal.htm

https://www.theguardian.com/film/2016/jan/18/hollywoods-race-problem-film-industry-actors-of-colour

Colour terminology for race: https://en.wikipedia.org/wiki/Color_terminology_for_race

https://www.npr.org/sections/codeswitch/2017/11/16/563798938/the-gray-area-between-yellow-and-brown-skin

Some history: https://www.aclu.org/issues/racial-justice/five-truths-about-black-history

Origins of racism: https://theconversation.com/the-origins-of-racism-8321

http://theredcard.ie/racism-a-brief-history/

Race and privilege: https://www.nasponline.org/resources-and-publications/resources-and-podcasts/diversity/social-justice/understanding-race-and-privilege

White privilege: https://en.wikipedia.org/wiki/White_privilege#Critical_race_theory

Blackface: https://en.wikipedia.org/wiki/Blackface

One drop rule: https://en.wikipedia.org/wiki/One-drop_rule

Mixed- ace and identity problems: https://www.theguardian.com/artanddesign/2018/aug/26/the-mixed-race-experience-there-are-times-i-feel-like-the-odd-one-out-

Phobias: https://www.healthline.com/health/list-of-phobias#common-fears

-isms: https://www.vocabulary.com/lists/29946

Colourism: https://www.theguardian.com/commentisfree/2019/oct/09/colourism-is-finally-being-taken-seriously-thanks-to-celebrities-like-lupita-nyongo

PhilpotNew Task 3.12 rewritten for small groups (do NOT go there unless instructed to do so)

* Read the intro and point a (PhilpotNew p 135 Towards assessment).

* Go to Chapter 8 and read / discuss pp 321-322 (up till the end of Task 8.1).

* Refresh your memory of what is available on the blog in connection with the IO (and where exactly).

* Back to p 135. Read Texts 2.27 and 2.28 quickly, discuss point b, and pick a global issue to concentrate on.

* Annotate both texts, and do point c on your own.

* Instead of point d, share your outlines in your small groups.

* Do points e-j using feedback from your small group members.

* Save everything in your portfolio.

NB! You are not allowed to use the same texts for your real IO that you have used for this kind of practice.

Do NOT go past this line yet!

Analysis of The Diet by Carol Ann Duffy (only to be consulted after you have done PhilpotNew Task 3.12 as fully as possible): https://poemanalysis.com/carol-ann-duffy/the-diet/

Task: consult the online analysis, and add another layer to your annotation of the poem.

A student's analysis of Text 2.28: 

https://sites.psu.edu/rclvandevelde/2013/10/17/unit-two-paper-draft-two/

Beauty and fitness adverts: 

https://flashbak.com/beauty-and-fitness-adverts-the-fine-art-of-preying-on-a-bad-self-image-5469/

Portfolio task: Use Text 2.28 as the text for practice for Paper 1, with this guiding question:

How does this advertisement use written and visual language to ‘speak’ to its reader?

PhilpotNew U1.3 Films and commercials

Allegory: https://en.wikipedia.org/wiki/Allegory

Plato's allegory: https://en.wikipedia.org/wiki/Allegory_of_the_cave

Apple Macintosh 1984 Super Bowl commercial: https://www.youtube.com/watch?v=l3jjKuTAPHA

Analysis of the above: https://en.wikipedia.org/wiki/1984_(advertisement)

A commercial in Spanish: https://www.youtube.com/watch?v=Ww2MnWe_gSs

Task: Try a couple of other commercials in languages you don't know but for brands you know quite a lot about.

Political ads: http://politicaladarchive.org/

The science of political advertising: https://www.apa.org/monitor/2012/04/advertising

Campaign advertising: https://en.wikipedia.org/wiki/Campaign_advertising

An example of standards for ads from Australia: 

https://adstandards.com.au/issues/political-and-election-advertising

(Ignore these for now:

List of persuasive techniques: https://www.youtube.com/watch?v=1VXcS1c4y8M (14:28)

Advertising techniques: https://www.youtube.com/watch?v=OWz8CzLELLQ) (17:48)

Adidas-Break Free Rhetorical Analysis (somebody's school assignment, 8:19): https://www.youtube.com/watch?v=spw1-cxyWAI --> 

What is good / bad about this analysis? 

Which ideas do you agree with?

On which ideas could you expand? How?

Rhetorical Analysis of Nike "Snow Day" (16:09)

https://www.youtube.com/watch?v=Lc8WNuZBn3M

What makes this better? Why is such analysis not exactly what you need to do for IOC?

Budweiser Lost Dog Super Bowl Commercial (1:02)

https://www.youtube.com/watch?v=TPKgC8KPBMg

What are they selling and how?

Create your own rhetorical analysis.

Guerilla advertising

Since one learning outcome of part 2 is to “examine different forms of communication within the media”, we also need to look at the wonderful world of ‘guerrilla’ and ‘ambient’ advertising.

Guerrilla and ambient advertising involve the unique placement of unique ads, which makes their meaning dependent on the physical context in which they appear.

The ‘Oldtimer’ rest stop ad you can see below illustrates the concept of guerrilla and ambient advertising quite well. A picture of an open mouth with the heading ‘All you can eat Rest stop’ conveys meaning when the mouth is actually eating something, literally, which happens to be these cars that drive through the mouth and into a tunnel.

The term ‘ambient’ refers to the ad’s dependence on its physical surroundings. The term ‘guerrilla’ refers to the fact that these ads are not always placed with the permission of the person or organization that owns the space in which the ads are placed.

Just as ‘guerrilla’ warfare breaks the rules of war, guerrilla ads often break the conventions of advertising. They started in the 1990s as a subversive form of marketing, with stickers on light posts (the famous ‘Hope’ poster of Barack Obama by Shepard Fairey is an example of one such sticker - google it). Originally guerrilla ads were inexpensive and part of a counter-culture. Today guerrilla advertising is also conducted by mainstream, commercial organizations.

Some examples:

http://www.cucocreative.co.uk/articles/what-is-ambient-advertising-and-why-should-you-care/

http://www.wordstream.com/blog/ws/2014/09/22/guerrilla-marketing-examples

Questions to ask when analysing such adverts:

Who has placed this ad in this location and how is it context dependent?

How might the ad make viewers think differently about a particular product or idea?

Images and magazine covers

To complement PhilpotNew Unit 1.1:

* several documents on Tera (two will be handed out in class)

* how to analyse art: https://nladesignvisual.wordpress.com/2013/01/21/how-to-analyse-paintings/

https://www.studentartguide.com/articles/how-to-analyze-an-artwork --> 

Task: condense this into a short guide for analysing art in the context of LangLit. (Write it, preferably collaboratively.)

* logo: https://99designs.com/blog/tips/types-of-logos/

* icon or symbol: https://www.differencebetween.com/difference-between-icon-and-vs-symbol/

* perspective: https://www.thesprucecrafts.com/perspective-in-paintings-2578098

* allusion = an expression designed to call something to mind without mentioning it explicitly; an indirect or passing reference (How do you solve a problem called ...?)

* body language and facial expressions:

https://www.verywellmind.com/understand-body-language-and-facial-expressions-4147228

*emojis: https://staysafeonline.org/blog/secret-language-emoji/

https://emojipedia.org/

* the symbolism of colours: https://www.incredibleart.org/lessons/middle/color2.htm

https://www.color-meanings.com/

http://www.artyfactory.com/color_theory/color_theory_2.htm

https://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html

Use Analyzing a Photograph: A How-To Guide (HO + available on Tera) to analyse this image from the previous LangLit Course Companion first as a photograph, and later as an advert: 

For magazine covers, consult "Magazine cover" in Tera.

If you at any point believe that you have exhausted the possibilities of this part of the book and any extra materials, move on to U1.2 Advertisements.