Allegory: https://en.wikipedia.org/wiki/Allegory
Plato's allegory: https://en.wikipedia.org/wiki/Allegory_of_the_cave
Apple Macintosh 1984 Super Bowl commercial: https://www.youtube.com/watch?v=l3jjKuTAPHA
Analysis of the above: https://en.wikipedia.org/wiki/1984_(advertisement)
A commercial in Spanish: https://www.youtube.com/watch?v=Ww2MnWe_gSs
Task: Try a couple of other commercials in languages you don't know but for brands you know quite a lot about.
Political ads: http://politicaladarchive.org/
The science of political advertising: https://www.apa.org/monitor/2012/04/advertising
Campaign advertising: https://en.wikipedia.org/wiki/Campaign_advertising
An example of standards for ads from Australia:
https://adstandards.com.au/issues/political-and-election-advertising
(Ignore these for now:
List of persuasive techniques: https://www.youtube.com/watch?v=1VXcS1c4y8M (14:28)
Advertising techniques: https://www.youtube.com/watch?v=OWz8CzLELLQ) (17:48)
Adidas-Break Free Rhetorical Analysis (somebody's school assignment, 8:19): https://www.youtube.com/watch?v=spw1-cxyWAI -->
What is good / bad about this analysis?
Which ideas do you agree with?
On which ideas could you expand? How?
Rhetorical Analysis of Nike "Snow Day" (16:09)
https://www.youtube.com/watch?v=Lc8WNuZBn3M
What makes this better? Why is such analysis not exactly what you need to do for IOC?
Budweiser Lost Dog Super Bowl Commercial (1:02)
https://www.youtube.com/watch?v=TPKgC8KPBMg
What are they selling and how?
Create your own rhetorical analysis.
