PhilpotNew U1.3 Films and commercials

Allegory: https://en.wikipedia.org/wiki/Allegory

Plato's allegory: https://en.wikipedia.org/wiki/Allegory_of_the_cave

Apple Macintosh 1984 Super Bowl commercial: https://www.youtube.com/watch?v=l3jjKuTAPHA

Analysis of the above: https://en.wikipedia.org/wiki/1984_(advertisement)

A commercial in Spanish: https://www.youtube.com/watch?v=Ww2MnWe_gSs

Task: Try a couple of other commercials in languages you don't know but for brands you know quite a lot about.

Political ads: http://politicaladarchive.org/

The science of political advertising: https://www.apa.org/monitor/2012/04/advertising

Campaign advertising: https://en.wikipedia.org/wiki/Campaign_advertising

An example of standards for ads from Australia: 

https://adstandards.com.au/issues/political-and-election-advertising

(Ignore these for now:

List of persuasive techniques: https://www.youtube.com/watch?v=1VXcS1c4y8M (14:28)

Advertising techniques: https://www.youtube.com/watch?v=OWz8CzLELLQ) (17:48)

Adidas-Break Free Rhetorical Analysis (somebody's school assignment, 8:19): https://www.youtube.com/watch?v=spw1-cxyWAI --> 

What is good / bad about this analysis? 

Which ideas do you agree with?

On which ideas could you expand? How?

Rhetorical Analysis of Nike "Snow Day" (16:09)

https://www.youtube.com/watch?v=Lc8WNuZBn3M

What makes this better? Why is such analysis not exactly what you need to do for IOC?

Budweiser Lost Dog Super Bowl Commercial (1:02)

https://www.youtube.com/watch?v=TPKgC8KPBMg

What are they selling and how?

Create your own rhetorical analysis.

Individual oral (=IO)

The individual oral addresses the following prompt:

Examine the ways in which the global issue of your choice is presented through the content and form of one of the works and one of the texts that you have studied. 

https://www.sevanoland.com/global-issues.html

LangLit Subject Guide p 55!!!

IBO has released / revealed a new IO form that supposedly students have to fill in to help themselves during the process. Have a good look at it. This is also available on Tera in a more user-friendly form.

There is also an official IO outline form from IB on Tera.

I challenge you to find an easily-understandable explanation of what a line of inquiry is, and if you find something that makes a lot of sense, share it here with all of us.

You can do whatever you want to prepare for your IO with the help of a classmate, but according to IB, if you do a mock IO, it diminishes your choices considerably because you are not allowed to use the same extract(s) in the real IO

Citing somebody who has delved deep into IB answers:

According to IB Answers: "The individual oral is an exploration of the representation of a global issue in an extract and in the corresponding work or body of work it comes from. It does not only focus on the part but on the whole as well. If a student used a poetic work studied for a practice oral, and in spite of choosing as an extract a poem different from the one used in the recorded oral, the whole work would be considered." So, no. The student cannot do a mock IO with the teacher using a different extract from either the literary work or non-literary work he does his actual IO on.

They also say that no other student can use the same work or body  of work, so we will not have any IO mocks.

Since I do not want to narrow your choices, this is it. Anything on the blog, thankfully, does not constitute a mock IO.

Product Placement

 Product Placement - a practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in films and television programme

This is a product placement.

007 Product Placemat, Heineken payed 45 million to be a part of a movie. The recent Bond movies have had as many as 30 product placements. 

https://www.youtube.com/watch?v=VHz30rlNHCc

 

Subvertising

Subvertising is the act of making an advertisement mocking or ruining the reputation of a certain brand. Subvertising is the opposite of advertising, it tries to convince you not to support a certain brand/business.

Public service announcement

A message to the public by the media with the purpose of raising awareness and spreading a message among a large number of people.

Sponsored Content

Sponsored content is premium content that a sponsor pays a publisher to create and distribute.

Interstitial

An interstitial ad is an ad which pops up between transitions of content on mobile devices.

Transit Advertising

An advertisement placed on or in any mode of transport – from buses to taxis, trains, trams, and subways.

Radio Advertising

Buying commercials to promote products or services. Advertisers pay commercial radio stations for airtime and, in exchange, the radio station broadcasts the advertiser's commercial to its listening audience.

https://www.youtube.com/watch?v=U4__m1Noq6E

https://www.youtube.com/watch?v=RZBG6dT9s7o

Product placement

  Product Placement - When a company pays a movie or television program to have their product displayed in their media, to sell the product. This works because it creates an association between the characters and them enjoying the product, hopefully making the viewer want to also enjoy the product.

Although James Bond is known for his martini, shaken not stirred; the Heineken company paid 45 million USD to be featured in Skyfall. The recent Bond movies have had as many as 30 product placements. 

Product placement in film and television is used as a form of subliminal advertising.

https://www.youtube.com/watch?v=VHz30rlNHCc

Source: https://legalvision.com.au/why-is-james-bond-drinking-heineken-in-skyfall/

fred, enes, uthman

Global issues?

 Sustainable development goals

Read: https://www.un.org/sustainabledevelopment/sustainable-development-goals/

Task: Pick one goal that is close to your heart, and find a body of work that would help you towards understanding how this issue is covered in media. Post it on the blog.

Body of work:  entirety of the creative or academic output produced by a particular individual or unit. --> In IB: a set works of the same genre by the same authorship, preferably (at least partly) thematically connected.

Global issues: https://clearingmagazine.org/archives/979

(See also PhilpotNew Chapter 8: The Individual Oral = IO p 321)

Ad presentation (Steven, Timo, Anastasia)

Subvertising

Subvertising is the act of making an advertisement mocking or ruining the reputation of a certain brand. Subvertising is the opposite of advertising, it tries to convince you not to support a certain brand/business.

Public service announcement

A message to the public by the media with the purpose of raising awareness and spreading a message among a large number of people.

Sponsored Content

Sponsored content is premium content that a sponsor pays a publisher to create and distribute.

Interstitial

An interstitial ad is an ad which pops up between transitions of content on mobile devices.

Transit Advertising

An advertisement placed on or in any mode of transport – from buses to taxis, trains, trams, and subways.

Radio Advertising

Buying commercials to promote products or services. Advertisers pay commercial radio stations for airtime and, in exchange, the radio station broadcasts the advertiser's commercial to its listening audience.

https://www.youtube.com/watch?v=U4__m1Noq6E

https://www.youtube.com/watch?v=RZBG6dT9s7o