Ad presentation (Steven, Timo, Anastasia)

Subvertising

Subvertising is the act of making an advertisement mocking or ruining the reputation of a certain brand. Subvertising is the opposite of advertising, it tries to convince you not to support a certain brand/business.

Public service announcement

A message to the public by the media with the purpose of raising awareness and spreading a message among a large number of people.

Sponsored Content

Sponsored content is premium content that a sponsor pays a publisher to create and distribute.

Interstitial

An interstitial ad is an ad which pops up between transitions of content on mobile devices.

Transit Advertising

An advertisement placed on or in any mode of transport – from buses to taxis, trains, trams, and subways.

Radio Advertising

Buying commercials to promote products or services. Advertisers pay commercial radio stations for airtime and, in exchange, the radio station broadcasts the advertiser's commercial to its listening audience.

https://www.youtube.com/watch?v=U4__m1Noq6E

https://www.youtube.com/watch?v=RZBG6dT9s7o

Task 2.2 (Sithil, Neel, Pradnya)

 Flash mob: 

A group of people summoned (as by email or text message) to a designated location at a specified time to perform an indicated action before dispersing

Josh fight 

https://www.youtube.com/watch?v=poHRw-3QmdU

Publicity stunt: 

Something unusual that is done to attract people's attention to a particular person, product

                                                Boris Johnson Publicity stunt

Link  to more definitions

https://docs.google.com/document/d/1b5GzbSa3nYbun25E56T2qa749Ghg50f5nlamf09KE90/edit

Guerilla advertising

Since one learning outcome of part 2 is to “examine different forms of communication within the media”, we also need to look at the wonderful world of ‘guerrilla’ and ‘ambient’ advertising.

Guerrilla and ambient advertising involve the unique placement of unique ads, which makes their meaning dependent on the physical context in which they appear.

The ‘Oldtimer’ rest stop ad you can see below illustrates the concept of guerrilla and ambient advertising quite well. A picture of an open mouth with the heading ‘All you can eat Rest stop’ conveys meaning when the mouth is actually eating something, literally, which happens to be these cars that drive through the mouth and into a tunnel.

The term ‘ambient’ refers to the ad’s dependence on its physical surroundings. The term ‘guerrilla’ refers to the fact that these ads are not always placed with the permission of the person or organization that owns the space in which the ads are placed.

Just as ‘guerrilla’ warfare breaks the rules of war, guerrilla ads often break the conventions of advertising. They started in the 1990s as a subversive form of marketing, with stickers on light posts (the famous ‘Hope’ poster of Barack Obama by Shepard Fairey is an example of one such sticker - google it). Originally guerrilla ads were inexpensive and part of a counter-culture. Today guerrilla advertising is also conducted by mainstream, commercial organizations.

Some examples:

http://www.cucocreative.co.uk/articles/what-is-ambient-advertising-and-why-should-you-care/

http://www.wordstream.com/blog/ws/2014/09/22/guerrilla-marketing-examples

Questions to ask when analysing such adverts:

Who has placed this ad in this location and how is it context dependent?

How might the ad make viewers think differently about a particular product or idea?

Experience with English so far.

Since I have lived in England for nearly all my life, I am quite fond of speaking and writing in English. I have Estonian parents so I also try to communicate in Estonian with them to develop my skills. My use of sophisticated language is fairly ok. Other than English and Estonian, I do not speak any other languages at the moment. I do not read a lot of books but my favorite book genre would have to be horror. I've always enjoyed spooky or chilling stories because the lore is usually really good and it makes me want to keep on reading. Back in England, we were studying and analyzing a certain play named "An Inspector Calls". It was written by J. B. Priestly and it was really interesting. If you are able to read the play by yourself, the whole story starts to unravel and you just can't stop reading. I would recommend reading it for yourselves. 

Images and magazine covers

To complement PhilpotNew Unit 1.1:

* several documents on Tera (two will be handed out in class)

* how to analyse art: https://nladesignvisual.wordpress.com/2013/01/21/how-to-analyse-paintings/

https://www.studentartguide.com/articles/how-to-analyze-an-artwork --> 

Task: condense this into a short guide for analysing art in the context of LangLit. (Write it, preferably collaboratively.)

* logo: https://99designs.com/blog/tips/types-of-logos/

* icon or symbol: https://www.differencebetween.com/difference-between-icon-and-vs-symbol/

* perspective: https://www.thesprucecrafts.com/perspective-in-paintings-2578098

* allusion = an expression designed to call something to mind without mentioning it explicitly; an indirect or passing reference (How do you solve a problem called ...?)

* body language and facial expressions:

https://www.verywellmind.com/understand-body-language-and-facial-expressions-4147228

*emojis: https://staysafeonline.org/blog/secret-language-emoji/

https://emojipedia.org/

* the symbolism of colours: https://www.incredibleart.org/lessons/middle/color2.htm

https://www.color-meanings.com/

http://www.artyfactory.com/color_theory/color_theory_2.htm

https://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html

Use Analyzing a Photograph: A How-To Guide (HO + available on Tera) to analyse this image from the previous LangLit Course Companion first as a photograph, and later as an advert: 

For magazine covers, consult "Magazine cover" in Tera.

If you at any point believe that you have exhausted the possibilities of this part of the book and any extra materials, move on to U1.2 Advertisements.

Language background

Throughout my life, I have learned many languages because I have traveled a lot. I have lived in the Netherlands for four years, in America for one year. I am currently living in Estonia, it is my second year here. My native language is Georgian and I was born there. I am fluent in Georgian and speak the language at home and around most of my friends.

I first started to learn English when I moved to America. Everyone around me was a native speaker which made the process of my learning much quicker. After I moved back from America, I always watched shows and movies in English which kept improving my vocabulary. In school, English has always been one of my favorites because it always came naturally, therefore it was simple to get good grades.

I am looking to improve my grammar since that is my weakest point in the English language. Essay writing, listening, and speaking are much more familiar to me.

Language Background (fred)

 I started learning English at age 5. My family is Estonian and I speak Estonian with them, but I have always learned in English. Even when I lived in Estonia, I would go to international schools primarily in English. I would say I'm fluent in English, more so than my mother tongue Estonian. I also learned French, Spanish, and Italian but can't speak those fluently.